What is copywriting? Unless you’re a marketing nerd like me, you may not know the difference between just plain writing and copywriting. Well, I didn’t either until many years into my career. Are you surprised? It wasn’t taught in college, not even in my master’s program, or a skill I could develop on the job. … Read more »
Our Blog
What I Learned After a Year as a Solopreneur
The moment I stepped into life as a solopreneur, I never dreamed what a year later would look like. And no one could have ever predicted what 2020 would bring with the COVID-19 virus and the aftermath. Fortunately, the pandemic hit precisely a year after I left corporate. While I had that year under my… Read more »
Benefits of Outsourcing Marketing
DIY is everywhere. From Home Depot to Pinterest-inspired boards on almost anything you can do it is the message. Even Nike inspires you with their motto – “Just Do It.” But does this mean your marketing too? Or, would your business benefit from outsourcing marketing to a trusted expert? Over the last two decades, especially… Read more »
Succeed with Social Media During the Coronavirus
Every day I feel like I’m living in a nightmare and will awake soon. But I know I’m not alone. Our lives have flipped upside down – kids are out of school, people wear masks to grocery shop, businesses and churches are closed, special events and milestones have gone virtual, and we’re spending endless days… Read more »
Marketing in a Crisis: How to Invest Wisely
In my lifetime, I’ve seen two events classify as a crisis, first 9/11 and now COVID-19. It’s a time like no other. Businesses of all sizes find their revenues dwindling or evaporating altogether, and workers fear for their jobs. But, I know Americans will unite, and our country will become stronger in the end. And,… Read more »
The Disney Way to Create Raving Fans
Why do people dream about the moment they walk through the gates of “The Happiest Place on Earth”? After all, it’s just a theme park – right. But Disney draws crowds and raving fans from across the globe. So what makes this theme park different? Many people say it’s the mouse with the funny ears…. Read more »