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Shanna

Don’t Make this Mistake with Social Media Platforms

February 15, 2023 by Shanna Leave a Comment

social media platforms for small businesses

When you started your business, social media was like a bright shiny object. You jumped on every popular social media platform, secured an account, set up a profile, and published a few posts. Then, months passed.  What happened? Overwhelm set in. Nothing got posted with so many platforms to update and content to curate. That’s… Read more »

Filed Under: Social Media Tagged With: Social Media

10 Tips for Writing Killer Website Copy

December 12, 2022 by Shanna Leave a Comment

Website copy Headlines Homepage Hero Image Active Voice Call to Action buttons

Are you a first-timer writing website copy? If so, your approach may be like the last term paper you wrote in school. Unfortunately, that style will fall flat on a website. Even if you love how it sounds, it likely won’t generate the results you want. Copy for the web must reflect digital best practices… Read more »

Filed Under: Copywriting

Save Hours of Work with Business Templates

February 26, 2022 by Shanna Leave a Comment

Business templates displayed

When you own a business, your to-do list seems endless. So, I promise you’ll overlook business templates. Why? Because much more glamorous things like a logo, website, and business cards trump templates. Templates aren’t prettily packaged like the showroom at a Frontgate store with throw pillows, picture frames, blankets, and every accessory you could ever… Read more »

Filed Under: For Entrepreneurs, Marketing

Where to Find Free Photos to Use

October 21, 2021 by Shanna Leave a Comment

Where to find free photos to use

Words have power. But, words alone can only do so much. Add the right image, and the result can move people. So, where do you find amazing free photos to use? With so many sites, it’s hard to know which ones won’t disappoint. However, you shouldn’t have to waste time going from site to site… Read more »

Filed Under: Graphic Design

Avoid the Capital Offense: Know these Capitalization Rules

September 27, 2021 by Shanna Leave a Comment

8 Capitalization Rules in Business to Live By

Early in elementary school, we learn capitalization rules. For example, my daughter learned to capitalize the first word of a sentence and names, like Addison, as a first-grader. So, what goes haywire? First, we forget rules that we don’t often use. Then, we step into the business world and somehow toss some of the other… Read more »

Filed Under: Copywriting

15 Ways to Rock Your Business Blog

February 25, 2021 by Shanna 4 Comments

15 blog tips

Are you starting a business blog? Or, maybe you’ve been blogging but want to improve it. Well, you’ve come to the right blog to learn blogging tips and tricks. Let’s do it! Was the last long-form content piece (something well over 500 words) you wrote a term paper in college? Congratulations, that’s normal.  Our daily… Read more »

Filed Under: Blogging

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Meet Shanna!

I help businesses develop strategies that succeed, create a brand story that attracts clients, and build a marketing plan they can execute. Read More…

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