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Copywriting

10 Tips for Writing Killer Website Copy

December 12, 2022 by Shanna Leave a Comment

Website copy Headlines Homepage Hero Image Active Voice Call to Action buttons

Are you a first-timer writing website copy? If so, your approach may be like the last term paper you wrote in school. Unfortunately, that style will fall flat on a website. Even if you love how it sounds, it likely won’t generate the results you want. Copy for the web must reflect digital best practices… Read more »

Filed Under: Copywriting

Avoid the Capital Offense: Know these Capitalization Rules

September 27, 2021 by Shanna Leave a Comment

8 Capitalization Rules in Business to Live By

Early in elementary school, we learn capitalization rules. For example, my daughter learned to capitalize the first word of a sentence and names, like Addison, as a first-grader. So, what goes haywire? First, we forget rules that we don’t often use. Then, we step into the business world and somehow toss some of the other… Read more »

Filed Under: Copywriting

The Secret of Copywriting

July 30, 2020 by Shanna Leave a Comment

The secret of copywriting

What is copywriting? Unless you’re a marketing nerd like me, you may not know the difference between just plain writing and copywriting. Well, I didn’t either until many years into my career. Are you surprised? It wasn’t taught in college, not even in my master’s program, or a skill I could develop on the job. … Read more »

Filed Under: Copywriting

Tips to Improve Your Writing Skills Today

April 29, 2019 by Shanna Leave a Comment

Tips to Improve Your Writing Skills

Based on “Everybody Writes” by Ann Handley I fell in love with her writing as much as I loved meeting her in person. And, if you read her book, you will too. Ann’s personality shines through in the warmth of her smile, friendliness of voice, and outrageous but stylish fashion sense. Her passion for educating… Read more »

Filed Under: Copywriting

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I help businesses develop strategies that succeed, create a brand story that attracts clients, and build a marketing plan they can execute. Read More…

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