If you include a few keywords on the page, that’s implementing SEO for a blog post, right? Oh, my – I wish! If you’re in this boat, then this blog post is for you. SEO for a blog post requires research, strategy, and creativity to incorporate phrases naturally in the right places to attract… Continue Reading »
Don’t Make this Mistake with Social Media Platforms
When you started your business, social media was like a bright shiny object. You jumped on every popular social media platform, secured an account, set up a profile, and published a few posts. Then, months passed. What happened? Overwhelm set in. With so many platforms to update and content to curate, nothing got posted. That’s… Continue Reading »
How I Quit my Corporate Gig to Become a Solopreneur
Flying solo as a solopreneur seems like the scariest career choice you could ever make. But I’m here to tell you; it doesn’t have to be. When I was growing up, I believed there was only one path in life: you attend college, start a career with a successful company, get married, join a church,… Continue Reading »
Website Research You Need Before a Makeover
The research revealed something surprising, during every website makeover I’ve managed. For example, visitor demographics, behavior, or the level of engagement with the site may be different than expected. That’s why doing your homework and conducting website research before you invest any time, money, or resources will save you big in the end. You’re already… Continue Reading »
Build a Buyer Persona for Better Marketing
A buyer persona is a phrase that only marketing geeks would know and use. Ugh, I fall in that geek box. A more familiar term is the target audience. But, since this post and my blog is about all things marketing, we’ll use the proper phrase, buyer persona. Now that we’ve got that straight, are… Continue Reading »
Website Costs Made Simple
When you think of your website, it’s hard not to see dollars signs – everywhere. And that can be overwhelming. I’ve been there too. Whether you’re launching a new website or need a website redesign, both take some level of financial funding. That’s why I’m sharing these simple tips on how to navigate website costs… Continue Reading »
