You receive some inquiries from your website. But could you get more? A website’s homepage should attract as many potential customers as possible (also called leads), meaning you can help more people and invest in your dream. A homepage that converts requires a combination of art and science. In art, you craft simple, easy to… Continue Reading »
Content Creation for Social Media – Made Easy
Many small businesses dread this question– what do I post on social media today? Even if you’ve hired someone to manage it, you still get that all-important question, “what can we put on social media next month?” Ugh! The question alone can send you overboard. So, put both feet back in the boat, and let’s… Continue Reading »
The Secret of Copywriting
What is copywriting? Unless you’re a marketing nerd like me, you may not know the difference between just plain writing and copywriting. Well, I didn’t either until many years into my career. Surprised? It wasn’t taught in college, not even in my master’s program, or a skill I could develop on the job. I learned… Continue Reading »
What I Learned After a Year as a Solopreneur
The moment I stepped into life as a solopreneur, I never dreamed what a year later would look like. And no one could have ever predicted what 2020 would bring with the COVID virus and the aftermath. Fortunately, the pandemic hit at precisely a year after I left corporate. While I had that year under… Continue Reading »
Succeed with Social Media During the Coronavirus
Every day I feel like I’m living in a nightmare and will awake soon. But I know I’m not alone. Our lives have flipped upside down – kids are out of school, people wear masks to grocery shop, businesses and churches are closed, special events and milestones have gone virtual, and we’re spending endless days… Continue Reading »
Marketing in a Crisis: How to Invest Wisely
In my lifetime, I’ve seen two events classify as a crisis, first 9/11, and now COVID-19. It’s a time like no other. Businesses of all sizes find their revenues dwindling or evaporating altogether, and workers are fearful of their jobs. But, one thing I know for sure is that Americans will unite, and our country… Continue Reading »
