What is copywriting? Unless you’re a marketing nerd like me, you may not know the difference between just plain writing and copywriting. Well, I didn’t either until many years into my career. Surprised? It wasn’t taught in college, not even in my master’s program, or a skill I could develop on the job. I learned… Continue Reading »
What I Learned After a Year as a Solopreneur
The moment I stepped into life as a solopreneur, I never dreamed what a year later would look like. And no one could have ever predicted what 2020 would bring with the COVID virus and the aftermath. Fortunately, the pandemic hit at precisely a year after I left corporate. While I had that year under… Continue Reading »
Succeed with Social Media During the Coronavirus
Every day I feel like I’m living in a nightmare and will awake soon. But I know I’m not alone. Our lives have flipped upside down – kids are out of school, people wear masks to grocery shop, businesses and churches are closed, special events and milestones have gone virtual, and we’re spending endless days… Continue Reading »
Marketing in a Crisis: How to Invest Wisely
In my lifetime, I’ve seen two events classify as a crisis, first 9/11, and now COVID-19. It’s a time like no other. Businesses of all sizes find their revenues dwindling or evaporating altogether, and workers are fearful of their jobs. But, one thing I know for sure is that Americans will unite, and our country… Continue Reading »
The Disney Way to Create Raving Fans
Why do people dream about the moment they walk through the gates of “The Happiest Place on Earth”? After all, it’s just a theme park – right. But Disney draws crowds and raving fans from across the globe. What makes this theme park different? Many people say it’s the mouse with the funny ears. While… Continue Reading »
Website Brand + Personality with a Kick
She’s full of personality. That’s what some say about my sassy, four-year-old as she flips her hair at the dinner table, smears her spaghetti sauce on the placemat, and pushes her milk aside in protest. I, on the other hand, with fumes coming out of the top of my head, call that attitude. Either way,… Continue Reading »
