Flying solo as a solopreneur seems like the scariest career choice you could ever make. But I’m here to tell you; it doesn’t have to be. When I was growing up, I believed there was only one path in life: you attend college, start a career with a successful company, get married, join a church,… Continue Reading »
Website Research You Need Before a Makeover
The research revealed something surprising, during every website makeover I’ve managed. For example, visitor demographics, behavior, or the level of engagement with the site may be different than expected. That’s why doing your homework and conducting website research before you invest any time, money, or resources will save you big in the end. You’re already… Continue Reading »
Build a Buyer Persona for Better Marketing
A buyer persona is a phrase that only marketing geeks would know and use. Ugh, I fall in that geek box. A more familiar term is the target audience. But, since this post and my blog is about all things marketing, we’ll use the proper phrase, buyer persona. Now that we’ve got that straight, are… Continue Reading »
Website Costs Made Simple
When you think of your website, it’s hard not to see dollars signs – everywhere. And that can be overwhelming. I’ve been there too. Whether you’re launching a new website or need a website redesign, both take some level of financial funding. That’s why I’m sharing these simple tips on how to navigate website costs… Continue Reading »
9 Ways to Grow Your Business
For me, the ultimate sign of growth is a Camilla that blooms. It’s in my blood. My grandfather owned and operated the family nursery most of his adult life. Unfortunately, growing and maintaining a business is not as simple as it was when he worked on the nursery. So, how do you grow your business… Continue Reading »
6 Signs it’s Time to Invest in a Website Makeover
Day one. You have nothing but website love. It’s perfect, and you have all the bells and whistles you could ever want or need. Your audience loves it. Traffic grows, conversions are up, and sales increase. Then, time passes. So, how do you know when it’s time for a website makeover, and you have a… Continue Reading »
