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Shanna

Must-Have Marketing Apps and Tools

January 31, 2021 by Shanna Leave a Comment

Logos of marketing apps and tools

A million marketing apps and tools exist for your business. But which ones do you need? And what does it take to run a business as a solopreneur or entrepreneur? With so many options, it’s easy to get overwhelmed with things that won’t make a difference in your business. That’s why I’m sharing my must-have… Read more »

Filed Under: Digital Marketing, For Entrepreneurs, Marketing

8 Things a Winning Website Homepage Needs

December 31, 2020 by Shanna Leave a Comment

trophy and star glitter

You receive some inquiries from your website. But could you get more? A website’s homepage should attract as many potential customers as possible (also called leads), meaning you can help more people and invest in your dream.  A homepage that converts requires a combination of art and science. In art, you craft simple, easy-to-understand words… Read more »

Filed Under: Website Development

Content Creation for Social Media – Made Easy

November 30, 2020 by Shanna Leave a Comment

Recycle content and make social media content creation easy

Many small businesses dread this question– what do I post on social media today? Even if you’ve hired someone to manage it, you still get that all-important question, “what can we put on social media next month?” Ugh! The question alone can send you overboard. So, put both feet back in the boat, and let’s… Read more »

Filed Under: Content Marketing, Social Media

The Secret of Copywriting

July 30, 2020 by Shanna Leave a Comment

The secret of copywriting

What is copywriting? Unless you’re a marketing nerd like me, you may not know the difference between just plain writing and copywriting. Well, I didn’t either until many years into my career. Are you surprised? It wasn’t taught in college, not even in my master’s program, or a skill I could develop on the job. … Read more »

Filed Under: Copywriting

What I Learned After a Year as a Solopreneur

June 27, 2020 by Shanna Leave a Comment

My first Year as a Solopreneur

The moment I stepped into life as a solopreneur, I never dreamed what a year later would look like. And no one could have ever predicted what 2020 would bring with the COVID-19 virus and the aftermath. Fortunately, the pandemic hit precisely a year after I left corporate. While I had that year under my… Read more »

Filed Under: For Entrepreneurs

Benefits of Outsourcing Marketing

May 30, 2020 by Shanna Leave a Comment

DIY or Outsource your marketing

DIY is everywhere. From Home Depot to Pinterest-inspired boards on almost anything you can do it is the message. Even Nike inspires you with their motto – “Just Do It.”  But does this mean your marketing too? Or, would your business benefit from outsourcing marketing to a trusted expert?  Over the last two decades, especially… Read more »

Filed Under: Marketing

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Meet Shanna!

I help businesses develop strategies that succeed, create a brand story that attracts clients, and build a marketing plan they can execute. Read More…

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  • She loves playing on the beach as much as I did as a kid. The call of the ocean is in her soul too.
  • Baby girl said, "Look, there
  • Are you reaching your website goals? Maybe your website doesn
  • It’s a beautiful day at my happy place!
  • Happy 7th birthday baby girl! You
  • Do you want more website visitors without paying to get them? Writing a blog is good for SEO because: Google sees you have relevant, up-to-date information and will come back more often to crawl and index your site. It
  • To say I
  • One of the biggest costs of building a beautiful website is who will do the work. You can DIY it or hire a freelancer, contractor, or agency. Each option comes with its pros and cons. What are they? My blog has the answers. http://ow.ly/y0wc50IIfZ6 . . . . . #websitecosts #websitemakeover #websitedevelopment #webconsultant #websiterefresh #websitedesign #websiteproject #websitebuilding #userexperience #rebranded #branding #websiteredesign #websiteplanning #websitecreation
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