Many small businesses dread this question– what do I post on social media today? Even if you’ve hired someone to manage it, you still get that all-important question, “what can we put on social media next month?” Ugh! The question alone can send you overboard. So, put both feet back in the boat, and let’s… Read more »
The Secret of Copywriting
What is copywriting? Unless you’re a marketing nerd like me, you may not know the difference between just plain writing and copywriting. Well, I didn’t either until many years into my career. Are you surprised? It wasn’t taught in college, not even in my master’s program, or a skill I could develop on the job. … Read more »
What I Learned After a Year as a Solopreneur
The moment I stepped into life as a solopreneur, I never dreamed what a year later would look like. And no one could have ever predicted what 2020 would bring with the COVID-19 virus and the aftermath. Fortunately, the pandemic hit precisely a year after I left corporate. While I had that year under my… Read more »
Benefits of Outsourcing Marketing
DIY is everywhere. From Home Depot to Pinterest-inspired boards on almost anything you can do it is the message. Even Nike inspires you with their motto – “Just Do It.” But does this mean your marketing too? Or, would your business benefit from outsourcing marketing to a trusted expert? Over the last two decades, especially… Read more »
Succeed with Social Media During the Coronavirus
Every day I feel like I’m living in a nightmare and will awake soon. But I know I’m not alone. Our lives have flipped upside down – kids are out of school, people wear masks to grocery shop, businesses and churches are closed, special events and milestones have gone virtual, and we’re spending endless days… Read more »
Marketing in a Crisis: How to Invest Wisely
In my lifetime, I’ve seen two events classify as a crisis, first 9/11 and now COVID-19. It’s a time like no other. Businesses of all sizes find their revenues dwindling or evaporating altogether, and workers fear for their jobs. But, I know Americans will unite, and our country will become stronger in the end. And,… Read more »
