When AI tools like ChatGPT burst onto the scene, chatter amongst writers echoed fear. Headlines sounded the alarm. Even Hollywood screenwriters went on strike. I’d be lying if I said I wasn’t just a smidge worried. I couldn’t help but wonder if robots would take over writing my stories, articles, website content, social media posts,… Read more »
The Art of Giving Creatives Constructive Feedback
You’ve hired a professional to knock out that website, blog, e-mail, flyer, or whatever has taken up space on your to-do list. But before you get pumped to see your first draft, creating that masterpiece takes a collaborative process and constructive feedback to succeed. Even if your project starts with a bang, you’ll probably want… Read more »
12 Reasons Why E-mail Marketing Reigns as King
For many businesses, e-mail marketing comes in dead last as a strategy they embrace. Since e-mail dates back to the 1970s and is over five decades old, many think it’s dated and ineffective. Then, when social media emerged with the first social media site in 1997, it became the darling of digital marketing and still holds… Read more »
Don’t Make this Mistake with Social Media Platforms
When you started your business, social media was like a bright shiny object. You jumped on every popular social media platform, secured an account, set up a profile, and published a few posts. Then, months passed. What happened? Overwhelm set in. Nothing got posted with so many platforms to update and content to curate. That’s… Read more »
10 Tips for Writing Killer Website Copy
Are you a first-timer writing website copy? If so, your approach may be like the last term paper you wrote in school. Unfortunately, that style will fall flat on a website. Even if you love how it sounds, it likely won’t generate the results you want. Copy for the web must reflect digital best practices… Read more »
Save Hours of Work with Business Templates
When you own a business, your to-do list seems endless. So, I promise you’ll overlook business templates. Why? Because much more glamorous things like a logo, website, and business cards trump templates. Templates aren’t prettily packaged like the showroom at a Frontgate store with throw pillows, picture frames, blankets, and every accessory you could ever… Read more »