When AI tools like ChatGPT burst onto the scene, chatter amongst writers echoed fear. Headlines sounded the alarm. Even Hollywood screenwriters went on strike. I’d be lying if I said I wasn’t just a smidge worried. I couldn’t help but wonder if robots would take over writing my stories, articles, website content, social media posts,… Read more »
Copywriting
10 Tips for Writing Killer Website Copy
Are you a first-timer writing website copy? If so, your approach may be like the last term paper you wrote in school. Unfortunately, that style will fall flat on a website. Even if you love how it sounds, it likely won’t generate the results you want. Copy for the web must reflect digital best practices… Read more »
Avoid the Capital Offense: Know these Capitalization Rules
Early in elementary school, we learn capitalization rules. For example, my daughter learned to capitalize the first word of a sentence and names, like Addison, as a first-grader. So, what goes haywire? First, we forget rules that we don’t often use. Then, we step into the business world and somehow toss some of the other… Read more »
The Secret of Copywriting
What is copywriting? Unless you’re a marketing nerd like me, you may not know the difference between just plain writing and copywriting. Well, I didn’t either until many years into my career. Are you surprised? It wasn’t taught in college, not even in my master’s program, or a skill I could develop on the job. … Read more »
Tips to Improve Your Writing Skills Today
Based on “Everybody Writes” by Ann Handley I fell in love with her writing as much as I loved meeting her in person. And, if you read her book, you will too. Ann’s personality shines through in the warmth of her smile, friendliness of voice, and outrageous but stylish fashion sense. Her passion for educating… Read more »