The research revealed something surprising during every website makeover I’ve managed. For example, visitor demographics, behavior, or the level of engagement with the site may be different than expected. That’s why doing your homework and conducting website research before you invest any time, money, or resources will save you big in the end. You’re already… Read more »
Build a Buyer Persona for Better Marketing
A buyer persona is a phrase that only marketing geeks would know and use. Ugh, I fall in that geek box. A more familiar term is the target audience. But, since this post and my blog are about all things marketing, we’ll use the proper phrase, buyer persona. Now that we’ve got that straight, are… Read more »
Website Costs Made Simple
When you think of your website, it’s hard not to see dollars signs – everywhere. And that can be overwhelming. I’ve been there too. Whether you’re launching a new website or need a website redesign, both take some level of financial funding. That’s why I’m sharing these simple tips on navigating website costs so you… Read more »
9 Ways to Grow Your Business
For me, the ultimate sign of growth is a Camilla that blooms. It’s in my blood. My grandfather owned and operated a family nursery most of his adult life. But, unfortunately, growing and maintaining a business is not as simple as when he worked in the nursery. So, how do you grow your business today? … Read more »
6 Signs it’s Time to Invest in a Website Makeover
Day one. You have nothing but website love. It’s perfect, and you have all the bells and whistles you could ever want or need. Your audience loves it. Traffic grows, conversions are up, and sales increase. Then, time passes. So, how do you know when it’s time for a website makeover or you have a… Read more »
Tips to Improve Your Writing Skills Today
Based on “Everybody Writes” by Ann Handley I fell in love with her writing as much as I loved meeting her in person. And, if you read her book, you will too. Ann’s personality shines through in the warmth of her smile, friendliness of voice, and outrageous but stylish fashion sense. Her passion for educating… Read more »