Located in the heart of Harrisburg, NC, the branding and marketing of this church came to life in new ways. Before the project started, the church staff were all using a different design for their business card, notecard, and other stationery items. No logo existed, and consistency was needed on everything digital and social too.
A survey of the congregation provided insight into how they saw and felt about their church. And with that, I developed the tagline – Growing together in faith, love, and service. It embodied everything the church was about and stood for. Next, I partnered with a graphic designer to create the logo. What came to life embraced the love everyone felt for the steeple peak of the sanctuary that is an icon in the city.
With a logo in place, I developed stationery, a brand guide, PowerPoint templates for church service, and a newsletter template. Finally, we moved to digital with a website makeover and a social media strategy. The result was a transformation in how the church could better tell their story.